BigJigs Toys

2023-Present

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• Designed over 200+ products  

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• Led the product design department at Bigjigs Toys.

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• Directed product development to produce large own brand ranges each year, as well as an extensive portfolio of OEM products.

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• Worked closely with external clients. External client list includes London Transport, John Lewis, Liverpool Football Club, Pottery Barn Kids, English Heritage and many more.

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• Oversee the complete product lifecycle for all annual launches, from concept through to production, collaborating closely with company founders, directors, and the product team.​

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• Coordinate cross-departmental workflows, ensuring photography, marketing, and packaging teams operate seamlessly to deliver products to market on time and to specification.​

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• Project manage departmental workload and line manage staff, conducting regular 1-1 check-ins, training sessions, and performance reviews to support team development and efficiency.

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• Deliver individual design projects from initial ideation to final production, balancing leadership duties with a hands-on creative workload.

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• Produce detailed technical drawings and prototypes, liaising with factories to confirm the feasibility and quality of designs prior to manufacturing.

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• Create original product illustrations, incorporating playful, contemporary artwork.

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• Oversee packaging design and fitments, ensuring products are securely and safely housed during transit.

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• Work closely with compliance teams to guarantee all products meet relevant safety standards across multiple global markets, including EN71 and ASTM regulations.​

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Sculpd

 2021-2023

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• Independently created a new sub brand of Sculpd – Sculpd Kids. Established a new brand package. 

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• Led product development at all stages of the products life cycle - ideation, design, development, prototypes, print material and launch. 

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• Responsible for budgeting material costs for each product and liaising with factories to meet target pricing without compromising on design or quality.

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• Designed and developed bespoke components for Sculpd Kids kits, including custom flat-pack mosaic boxes and a 53-piece laser-cut model rocket.

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• Designed children's crafts products including rocket kits, pottery, painting and mosaic sets and bespoke tools. 

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• Designed engaging packaging with secret panels, pull-out windows and pop up compartments. 

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• Designed all Sculpd Kids graphic design work including packaging artwork and instructional guidebooks. ​

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• Worked directly with childhood educators and developmental specialists, particularly STEM and Montessori specialists. I have a well-rounded knowledge of the principles these learning styles entail and designed many activities in accordance. 

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• Undertook in depth research and development inclusive of customer product testing workshops. 

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• Created an online content hub inclusive of video tutorials, inspo galleries, immersive playlists, conversation prompts and a development guide. 

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• Worked closely with internal department. Briefed creatives filmed content such as advert and tutorial video curation.​​​​​​​​​​​​​​​

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Box42

2020-2021​

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• Directed the end-to-end development of 21 themed subscription boxes, overseeing all stages from ideation to launch.​

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• Presented product concepts through trend analysis, mood boards, and prototypes

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• Communicated with Chinese manufactures to achieve a components list for a target price.

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• Adapted illustration style each month to create unique, print-ready artwork and packaging for commercial production, ensuring each theme had a distinct visual identity.

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• Designed and produced games, themed activities, and craft projects tailored to each monthly theme. 

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• Collaborated across design, production, and logistics teams to ensure timely delivery of high-quality, on-brand products.

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• Conducted research to ensure all content was factually accurate and culturally sensitive to the chosen theme.​​

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• Designed custom products including candle moulds, buildable windchimes, frisbees, and origami birds.

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• Developed concepts that balanced creativity, functionality, budget and trend relevance.​

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Immersive Cult

2019-2020

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• Contributed to the design of immersive themed events and pop-up spaces, including sets, props, costumes, lighting, and catering.​

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• Designed bespoke 3D props and partnered with craft makers to realise concepts with high attention to detail.​​

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• Managed sourcing of materials, entertainment, catering, and venues across budgets.​

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• Created large-scale graphics and detailed print materials under tight deadlines, including vinyl wraps, signage, and menus.​

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• Supported installation days, coordinating teams and ensuring smooth on-site execution.​

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• Worked closely with clients to translate briefs into impactful, experience-led design solutions.​

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• Produced, floorplans and visual mock-ups to communicate design intent clearly to fabricators, suppliers, and stakeholders.

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• Researched themes, visual references, and user experience trends to inform concept development and ensure cohesive storytelling across all touchpoints.

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Kent County Council

2018-2019

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• Created social media graphic assets for Kent County Council’s Darent Valley Partnership, a conservation initiative focused on preserving the natural environment along the Kent–London boundary.

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• Designed print materials including leaflets, guidebooks, and posters to promote events, trails, and conservation messaging.

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• Produced large-scale graphic installations for festivals and public fairs across the Darent Valley to engage local communities and raise environmental awareness.

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• Developed branding guidelines and visual identity elements to ensure design consistency across all Darent Valley communications.

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• Collaborated with local artists, community groups, and event organizers to co-create visuals that reflected the cultural and ecological character of the region.

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• Prepared artwork for print and liaised with external printers and fabricators to ensure high-quality production and installation of graphic materials.

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• Conducted on-site design audits to evaluate the visual impact and usability of signage, wayfinding, and exhibition graphics in public spaces.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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